Band-Aid
Band-Aids are no longer just for boo-boos. Introducing Demo: revamped and redesigned Band-Aids built to take a beating. Who better to test out them out than the people who do that on the daily: skateboarders.
Limited Edition Band-Aids
Designed to withstand even the worst fails so skaters can get back on the board and try again.
Ambient
Guerilla
Band-Aid will slap stickers around cities in spots that are prime for testing out new tricks.
Band-Aid Dispensers at Skate Parks
Poster
To get skaters hyped about the Demo release, a traveling skate park will go across the country, stopping at major cities along the way.
Social
Skaters are invited to petition for Demo Skate Park to come to their city by sharing videos of them “being reckless” and trying out new tricks. The cities with the most videos posted will be added to the tour list.
Experiential Skate Park by Band-Aid
Merchandise
Designer: Carey Gordon
Copywriter: Clare Davis