Resy tasked us with creating a small 10-year anniversary campaign. We turned it into a rally cry for the entire brand. Our campaign hit major cities across the country with 50+ assets in social media, OOH, digital, and email. The result was a 30+% increase in reservations booked.

Eat that, Open Table.

Agency: American Express, OnBrand
Creative Directors: Dave Gordon, Stefani Cottrill
ACDs: Charlie Long, Brittany Bowman
Senior Art Director: Me
Senior Copywriter: Brianna Gross