Spirit Airlines
Last minute flights are expensive, but not with Spirit Airlines. For weird and wacky excursions, go for it. Why not?
Instagram Promotion
Promotional stunt in which we give 10 free tickets to a featured festival/convention. Those people will be encouraged to post about those last minute trips with the hashtag “#SpiritWhyNot”.
Out of Home
Banner Ads on Expedia
The Why Not Lounge
Spirit's number one rest stop. A place to experience weird and adventurous things. There will be a menu with cuisine from all over the US, karaoke, dirty trivia, and coasters daring people to do bold things.
Kiosk Reminders
Airport Billboards for the Why Not Lounge
Copywriter: Rachel Nagpal